Moving to a new country is never easy. I came to Canada in 1989 after living in Italy, and like many immigrants, I faced the challenge of starting over. Leaving behind familiar surroundings, friends, and family was not simple. At the same time, I knew that Canada offered opportunities that could help me grow professionally and personally. Looking back now, I see how those early experiences shaped my journey as an entrepreneur and a public servant.
Finding My Footing
When I first arrived, I focused on integrating into the community. Playing soccer with the Eritrean Community Association of Ontario was more than just a hobby. It gave me a sense of belonging and helped me make connections with people who shared my background. Sports taught me teamwork, discipline, and resilience. These lessons later proved invaluable as I built my career and eventually started my own businesses.
Education was also important. I graduated from Yorkdale Collegiate Institute and Centennial College, and each step of my education prepared me for the challenges ahead. I learned the value of hard work, patience, and persistence. These qualities have been critical in every aspect of my life, especially in entrepreneurship.
Starting a Career in Public Service
My professional journey began in the City of Toronto, where I worked in a variety of roles that helped me develop mechanical aptitude and problem-solving skills. My experience at GFL, operating commercial vehicles safely, and later as a Heavy Duty Cleaner for the city, taught me the importance of attention to detail and professionalism.
Eventually, I became an Equipment Repair Technician. In this role, I am responsible for inspecting, servicing, and repairing life-saving medical equipment. Working in a high-pressure environment requires focus, adaptability, and teamwork. I learned how to think critically, troubleshoot efficiently, and maintain composure even in stressful situations. These skills are not only essential in emergency services but also directly apply to running my own businesses.
Taking the Leap Into Entrepreneurship
In 2019, I founded People’s Choice General Contractor Inc. and later People’s Choice Car Rental and Services Inc. Starting a business is a challenge under any circumstances, but as an immigrant, there are unique hurdles to overcome. Navigating regulations, understanding local markets, and building trust with clients required patience and persistence.
Running a construction and demolition company has taught me how important leadership is. On site, I manage up to 28 employees, supervise projects, and ensure safety and quality standards are met. This means coordinating supplies, maintaining equipment, and collaborating with architects and clients. I have learned that success depends not just on technical skills but on communication, trust, and creating a positive work culture.
Lessons Learned Along the Way
One of the biggest lessons I have learned is the value of persistence. There are times when challenges seem overwhelming, whether it is a difficult project, staffing issues, or navigating the complexities of running a business. Staying committed, keeping a positive mindset, and focusing on solutions rather than problems is essential.
Networking is another key factor in success. Building strong relationships with clients, suppliers, colleagues, and community members has been critical. As immigrants, we often have to work harder to prove ourselves. Establishing credibility and trust opens doors and creates opportunities that might otherwise be missed.
I have also learned the importance of giving back. Coaching soccer and engaging with community initiatives have been rewarding experiences. Mentoring youth and helping them develop confidence, discipline, and teamwork skills is a way to strengthen the community and inspire the next generation. Success is not just about what you achieve personally, but also how you impact others.
Balancing Multiple Roles
Balancing my role as a public servant with running my own businesses has required strong time management and prioritization. Both roles demand attention, energy, and dedication. Maintaining physical fitness through sports and the gym helps me stay focused and energized. This balance allows me to perform at my best in every area of life.
Being bilingual in English and Tigrinya has also been a strength. It has helped me communicate effectively with a wider range of clients, colleagues, and community members. Embracing my heritage while integrating into Canadian society has been an important part of my identity and success.
Encouraging Others
For immigrants considering entrepreneurship, my advice is to be prepared to work hard and be patient. Success does not happen overnight. Take the time to learn the market, build relationships, and develop the skills needed to excel. Surround yourself with people who support your goals, and don’t be afraid to ask for help when you need it.
Embrace the lessons from every experience, whether it is a challenge or a success. Keep learning and adapting. Remember that every small step forward brings you closer to your goals. Above all, maintain integrity, focus on service, and strive to make a positive impact on your community.
Looking Ahead
Looking back, I am proud of how far I have come. From playing soccer with the Eritrean community to serving the people of Toronto and building my own businesses, the journey has been challenging and rewarding. My experiences as an immigrant, public servant, entrepreneur, and community mentor have shaped who I am today.
I continue to learn every day, and my goal is to keep growing while inspiring others to pursue their dreams. Building success as an immigrant entrepreneur is possible with hard work, resilience, and a commitment to community. Every challenge is an opportunity, and every success is a step toward a brighter future.